Rovonn Russell

Impact Story Architect, Founder of Impact Loop

Rovonn Russell helps mission-driven organizations turn their work into stories the world can see, trust, and act on. Founder of Impact Loop, a Toronto-based storytelling and systems company.

Posts by Rovonn Russell

Storytelling3 min read

Why 57% of Nonprofit Video Viewers Donate (And How To Earn That Trust)

Video moves donors more than any other format on the web. Here is why — and the three structural choices that separate the videos that convert from the ones that get ignored.