Impact Loop/ Blog

Impact Loop Blog

Storytelling and systems for organizations communicating their impact

A nonprofit team filming an interview with a community member

Featured · Storytelling

Why 57% of Nonprofit Video Viewers Donate (And How To Earn That Trust)

Video moves donors more than any other format on the web. Here is why — and the three structural choices that separate the videos that convert from the ones that get ignored.

3 min read